According to the latest report by IMARC Group, titled "Global Customer Experience Management software Market Size, Share, Industry Trends, Growth, Opportunity and Forecast 2022-2027", The global customer experience management software market reached a value of US$ 9,768.0 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 23,431.8 Million by 2027 exhibiting a CAGR of 14.10% during 2022-2027.
Customer
experience management (CEM) software refers to a computer-based solution used
by companies to track and monitor customer reactions. It also assists in
gaining valuable feedback using which organizations can take needful actions to
improve customer engagement with their brand. Owing to these benefits and rapid
digitization across the globe, CEM software finds extensive applications in
retail, healthcare, media and entertainment (M&E), and banking, financial
services and insurance (BFSI) sectors.
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Report
Metric |
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Historical:
2016-2021 |
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Base Year:
2021 |
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Forecast
Year: 2022-2027 |
Customer
Experience Management Software Market Trends and Drivers:
The
increasing adoption of a consumer-centric approach by brands due to the rising
competition is one of the key factors driving the market growth. Besides this,
various technological advancements and the integration of advanced analytics
and cloud computing with CEM software are also escalating the product demand.
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Moreover,
the growing consumer interaction with multiple platforms like mobile apps,
websites, and chats, has increased the need to collect customer reviews on a
unified platform. As a result, CEM software is widely utilized to
determine and cater to the needs of the customers, which is positively
influencing the market growth.
Furthermore,
the increasing investments from venture capitalists, rising mergers and
acquisitions (M&A), and the growing digital customer interactions are some
of the other factors creating a positive market outlook across the globe.
Note: We are
regularly tracking the direct effect of COVID-19 on the market, along with the
indirect influence of associated industries. These observations will be
integrated into the report.
Global Customer
Experience Management Software Market 2022-2027 Analysis and Segmentation:
Competitive
Landscape:
The competitive
landscape of the market has been studied in the report with the detailed
profiles of the key players operating in the market.
Adobe Inc.,
Avaya Inc., Clarabridge (Qualtrics International), International Business
Machines Corporation, Medallia Inc., NICE Ltd., Oracle Corporation,
Salesforce.com Inc., SAP SE, SAS Institute Inc., Tech Mahindra Limited, Verint
Systems Inc. and Zendesk.
The report has segmented the market on the basis of region, component, touchpoint, deployment
mode, organization size and industries.
Breakup by
Component:
· Solutions
· Services
Breakup by
Touchpoint:
· Stores/Branches
· Call
Centers
· Social
Media Platform
· Email
· Mobile
· Web
Services
· Others
Breakup by
Deployment Mode:
· On-premises
· Cloud-based
Breakup by
Organization Size:
· Large
Enterprises
· Small
and Medium-sized Enterprises
Breakup by Industries:
· Retail
· BFSI
· IT
and Telecommunication
· Healthcare
· Media
and Entertainment
· Government
Sector
· Others
Breakup by Region:
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primary and secondary data (2022-2027) with Cost Module, Business Strategy,
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Key
highlights of the report:
If you need specific
information that is not currently within the scope of the report, we can
provide it to you as a part of the customization.
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is a leading market research company that offers management strategy and market
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company’s expertise.
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