The report highlights trends prevailing in the market and
factors driving its growth. The pricing affordability among consumers coupled
with supportive government initiatives is expected to drive the global feminine
hygiene products market. However, the lack of awareness in rural economies
regarding menstrual products hinders the global market.
Feminine hygiene products refer to the goods/item used by
women during their menstrual cycle. These products includetampons, sanitary
pads, menstrual cups, and sea sponges designed to manage the symptoms of a
woman's menstrual cycle. Pads, followed closely by tampons, are the most
frequently chosen menstrual product for maintaining hygiene. Pads and tampons
are made with a combination of absorbent fibers, both natural and
synthetic,including cotton and rayon. Pads are adhesive and rest on the inside
of an underwear to absorb the flow.
Market Insights
Availability of Feminine Hygiene Products at Affordable
Prices
Feminine hygiene products such as sanitary napkins,
menstrual cups, and tampons are the necessities of a girl or woman of
menstruating age. These products help females in the proper management of
periods, thereby helping them avoid contracting infections caused due to
improper practices during periods. The prices of sanitary products are
significantly high in a few countries, which led to its limited sales. For
example, a survey of almost 200 poor women living in the St. Louis area
revealed that nearly two out of three could not afford feminine hygiene
products at least once in 2018. The unaffordability of these primary feminine
hygiene products has led to an alarming concern regarding excluding taxes on
these products. Various countries now offer tax-free female hygiene products,
through which a more extensive customer base can purchase, hence leading to
significant growth of the market. For example, in November 2018, Nevada, US,
freed its customers from 6.85% sales taxes on menstrual products, such as sanitary
napkins and tampons. This move led to a significant rise in the sales of these
products as it has become much more affordable to a broader base of customers.
Similarly, Malaysia, in August 2018, lifted the 6% taxes applied on menstrual
hygiene products such as tampons, sanitary pads, and panty liners. In recent
years, various government organizations are offering free accessible period
products that can help people who menstruate save upwards of US$5,000 in their
lifetimes. This not only reduces stress on women's shelter but also reduces the
waste generated per year.
Feminine Hygiene Products Market: Competitive Landscape and
Key Developments
The feminine hygiene products market share is anticipated to
flourish with the development of new innovative products by market players.
Procter & Gamble; Kimberly-Clark Corporation; Johnson & Johnson
Services, Inc.; Edgewell Personal Care; Bodywise (UK) Limited; Unicharm
Corporation; Lil-Lets UK Limited; Ontex; Kao Corporation and Essity Aktiebolag
(publ); NatraCare; Sustainable Health Enterprises (SHE); Kindara; Lunette; and
AFRIpads are among the leading companies in the global feminine hygiene
products market.
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