The Hangover Rehydration Supplements market was valued at USD 990.3 million by 2017, growing with a 12.8% CAGR during the forecast period, 2018-2025
Market Dynamics
A hangover is a constellation of unpleasant mental and physical symptoms bout of heavy alcohol drinking. Overconsumption of alcohol is directly contributing to this state in several ways including improper dehydration and electrolyte balance, lowering blood sugar levels, through disturbance in GIT activity and biological rhythms. A person with a hangover experiences a headache and feels sleepy, dizzy, confused, and thirsty. It can occur commonly in the morning after a night of overconsumption. The potential reason for hangovers is when the liver struggles to break acetaldehyde. Acetaldehyde amasses when the body can't keep up with the volume or pace of consumption. A hangover remedy help breaks acid quickly, which is what Morning Recovery strives to do.
The research on hangover cures is considered to be a novel area of consumer health. People have been taking analgesics such as caffeine, ibuprofen, aspirin, and antacid supplements to combat the individual side effects. Several past launches have attracted significant consumer and media coverage. However, it is noticed that the industry is cluttered with myriad small and efficaciously questionable dietary supplement brands. For example, Bayer AGs Alka-Seltzer Morning Relief and lemon-flavored Blowfish garnered significant media attention when it hit the medical stores in 2001. Likewise, Abbotts Pedialyte has captured significant market share of effective hangover remedies for consumers.
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Possible Contributing Factors to Hangover
Hangover rehydration supplement market
Product Types Takeaway
In terms of product types, the market is categorized as Anti-Hangover Pills, Anti-Hangover Drinks, NSAIDs, and others (Pepto Bismol, Activated Charcol, etc.). Anti-hangover pills accounted for a significant revenue share. Ibuprofen (Motrin IB, Advil), Aspirin (Excedrin, Bayer), and Naproxen (Aleve) are some of the examples of NSAIDs commercially available for hangover cures.
Distribution Channel Takeaway
Online and offline are considered to be the two important channels identified. Online channels accounted for the highest revenue share with some success at liquor stores.
Regional Takeaway
Regionally, the market is categorized as North America, Europe, APAC, Latin America, and MEA. Asia Pacific region accounted for the highest revenue share. In these regions, South Korea and Japan dominated the regional growth, together recording over 50% share.
Key Vendor Takeaway
The global hangover rehydration supplement market is highly competitive owing to the presence of a number of small and large-scale key players. Key players such as Abbott Laboratories, More Labs, Bayer AG, Rally Labs LLC, Himalaya Wellness, Drinkwel, Flyby Ventures, Cheers Health, Inc., The IV Doc Incorporation, and DOT SHOT are profiled in detail. Of these, Bayer AG and Abbott Laboratories captured a significant revenue share in the worldwide market.
The market size and forecast for each segment and sub-segments have been considered as below:
Historical Year-2014 & 2016
Base Year-2017
Estimated Year-2018
Projected Year-2025
TARGET AUDIENCE
Traders, Distributors, and Suppliers
Manufacturers
Government and Regional Agencies
Research Organizations
Consultants
Distributors
SCOPE OF THE REPORT
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The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY PRODUCT TYPES
Anti-Hangover Pills
Anti-Hangover Drinks
NSAIDs
Others (Pepto Bismol, Activated Charcol etc.)
MARKET, BY DISTRIBUTION CHANNEL
Online
Offline
MARKET, BY REGION
North America
U.S.
Canada
Europe
Germany
France
Rest of Europe
Asia Pacific
India
China
Rest of APAC
Rest of the World
Middle East and Africa
Latin America
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